The Modern Purist

Gotu Kola is a prized plant with a rich history that dates back thousands of years. To this day, Gotu Kola is used for culinary and therapeutic purposes throughout Asia. In Ayurveda, India's ancient medical system, Gotu Kola is used for its benefits to the mind, supporting cognitive function and memory. In ancient chinese medicine, [...] Continue Reading

Sea buckthorn oil is a nutritional powerhouse with exceptional skin benefits. With over a 190 bioactive compounds, sea buckthorn has numerous health benefits. When applied topically, this miracle berry offers major skin benefits. Keep reading to discover how sea buckthorn oil can transform your skin and how you can easily incorporate it into your daily [...] Continue Reading

If you’re looking to maintain happy, healthy skin, then keeping it calm and protected against environmental aggressors is of utmost importance. And that’s where bisabolol can help. This prized, researched-backed, cosmetic ingredient helps to keep your skin cool, calm and protected. Bisabolol is a naturally occurring chemical present in only a few plants, most famously [...] Continue Reading

Want to wake up with baby soft skin that reflects the morning glow? Then it may be time to make exfoliation a staple in your weekly skincare routine. Most of us have been told over and over again that exfoliation is an essential step in an effective skincare routine and crucial to achieving the imminent [...] Continue Reading

Uneven and rough skin texture is totally natural, and truth be told, quite common. After all, skin is not made of porcelain and we shouldn’t expect it to appear that way. However, if you’re looking for healthy ways to achieve a smooth(er) skin texture, there’s no shame in that! Striking the right balance between realistic [...] Continue Reading

There’s nothing better than relaxing with a face mask after a long day, and clay masks are a go-to for many of us. After-all, they feel amazing when applied to the skin and the instant results are addictive, in the best way. If you’ve ever used a clay mask, then you’ve likely used a mask [...] Continue Reading

It’s no secret that as we age, skin loses its firm, youthful appearance, sometimes causing our skin to appear loose and saggy. This is simply a natural part of the aging process. A healthy dose of acceptance is good for the soul, but that doesn’t mean we can’t do all that we can, internally and [...] Continue Reading

When thinking about your skincare routine, a honey face mask may not be the first product to come to mind. But people have been using honey for thousands of years. Not only did Cleopatra use milk and honey in her baths, but the Greeks used honey to treat burns. So, if you’re looking for a [...] Continue Reading

If you're looking for the best non-comedogenic oils for your skin, we're here to point you in the right direction. And we won't bore you by recommending cheap filler oils found in most formulas. We'll review the best of the best, saving you from purchasing yet another disappointing face oil. Face oils are having a [...] Continue Reading

When it comes to using natural skin care products, a laborious 10-step routine is not necessary to achieve the eminent glow so many of us long for. There are certain products that serve as multi-tasking superheroes, acting as the foundation to an effective routine. A face toner is one of those foundational products. Whether you [...] Continue Reading